Call Us: 1.780.612.9627
When we opened the doors at New Age Motors, the goal was never to be just another shop in Leduc. We set out to build something different — a premium automotive shop that takes the work seriously, treats customers like adults, and doesn't cut corners to save a few dollars. Every decision we've made since then has been measured against that standard.
Partnering with V1 Auto was no different.
If you haven't heard of V1 Auto yet, that's about to change. V1 is a Canadian tire and mechanical service banner that has spent years building a strong reputation in Eastern Canada — and they're now expanding west. New Age Motors was the first authorized V1 partner in Western Canada, and we remain the only V1 Auto dealer serving the Leduc and Edmonton area
What sets V1 apart from other tire banners isn't just the product selection — it's the standard. V1 doesn't operate like a big box tire chain where you're handed off to whoever's available. Their dealers are independent shops held to a consistent level of professionalism, technical knowledge, and customer service. You get the buying power and product access of a national network, with the personal experience of walking into a shop that actually knows what they're doing.
That combination is exactly why we were interested.
There's no shortage of tire banners out there competing for shop partnerships. Most of them lead with volume incentives and discount programs. That's not what we were looking for.
We've never positioned New Age Motors as a discount shop. We're not here to be the cheapest option in Leduc. We're here to be the best one. When we evaluated our options, we were looking for a banner that prioritized quality, offered a deep product catalogue, and held their dealers to a real standard of service.
V1 checked every box.
Their program gives our customers access to some of the most trusted tire brands in the world — Bridgestone, Firestone, Michelin, Pirelli, Toyo, BFGoodrich, Continental, Hankook, Falken, Nitto, Goodyear, Kumho, Yokohama, and more. That kind of selection depth isn't something a standalone shop in Leduc can build overnight. Through V1, we have it — backed by a national program with real purchasing power behind it.
Beyond selection, V1 also offers manufacturer rebates and seasonal promotions on top tire brands throughout the year. That means our customers don't just get access to premium tires — they get access to the best available pricing on them. Current promotions and rebates can be found at v1auto.ca or by calling us directly.
Other banners offer programs too — but few of them are built around independent shops that are expected to operate at a premium level. V1 is. That alignment matters to us, and it should matter to you as a customer.
For our customers, this partnership is simple — you now have access to a national tire program right here in Leduc, without having to drive into the city or settle for whatever a big chain has in stock.
Whether you need Bridgestone winter tires before an Alberta cold snap, Firestone Firehawk performance tires for a build you've been planning, or a reliable all-season set for a daily driver — we have the depth to get you sorted. No guessing, no backordering, no being handed off to someone who doesn't know your vehicle.
Our Red Seal certified technicians handle every tire installation, mounting, and balancing the same way they handle everything else in our shop — with precision and no shortcuts. A new set of tires is only as good as the install behind them. That standard doesn't change regardless of what you're driving or what you're spending.
For drivers in Leduc, Nisku, and the greater Edmonton area, this means local expertise backed by a national tire network. Personal service from people who know your name, combined with the product access of a banner that's been building its reputation across Canada for years.
Being the first V1 Auto partner in Western Canada meant stepping into something new — and we took that seriously. V1's presence is now growing across Alberta, but we remain the only authorized dealer serving the Leduc and Edmonton market. That's a responsibility we hold ourselves to every day.
If you've been putting off a tire change, thinking about upgrading your fitment, or just want to know what's available for your vehicle — come in and talk to us. Kirsten at the service desk will take care of you from the first call, and Gareth and the team in the shop will make sure the job is done right.
We're located at 3510 74 Ave in Leduc. Give us a call at 1.780.612.9627 or book your appointment online. We'll take it from there.
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